The Executives
For Founders Who Value Their Time

Hire an Qualified Assistant Who's Already Been Trained to Work With Founders

We find, place, and develop your right-hand operator, without spending weeks hiring, training, and managing them yourself.

My Clients

Founders I’ve Partnered With.

Maurits Neo
Maurits Neo@maurits✓373K Followers
Nik Setting
Nik Setting@niksetting✓191K Followers
Courtne Marland
Courtne Marland@courtnemarland✓6.2K Followers
SooWei Goh
SooWei Goh@sooweigoh✓123K Followers
Pierre Khoury
Pierre Khoury@pierree✓46.3K Followers
Fin Kwong
Fin Kwong@fin.kwong✓42.2K Followers
Noel Kjellemar
Noel Kjellemar@noelkjellemar✓9.2K Followers
Maurits Neo
Maurits Neo@maurits✓373K Followers
Nik Setting
Nik Setting@niksetting✓191K Followers
Courtne Marland
Courtne Marland@courtnemarland✓6.2K Followers
SooWei Goh
SooWei Goh@sooweigoh✓123K Followers
Pierre Khoury
Pierre Khoury@pierree✓46.3K Followers
Fin Kwong
Fin Kwong@fin.kwong✓42.2K Followers
Noel Kjellemar
Noel Kjellemar@noelkjellemar✓9.2K Followers
How I’ve Helped

Founders Who Got Their Time Back.

Nik Setting
Nik Setting
Business Consultant

Before us, he was chasing invoices, booking his own travel, and doing research at midnight. Within 30 days it was all off his plate. Now he hands over the idea and it’s handled.

The Offer

How We Partner With Founders.

Full-Time Assistant Placement

Dedicated Executive Assistant

A single, dedicated executive assistant hired specifically for your business, sourced, trained, and vetted before they ever join your team. They learn your systems and become a permanent extension of how you operate.

What’s Included?
  • Full-time, highly qualified executive assistant placed & onboarded to your team
  • Complete SOPs on how to best integrate your assistant into your workflow
  • Ongoing management from our team, not a one-time hire
  • Direct, ongoing communication with your assistant and our team
The Problem

Why Do Founders Even Need An Assistant?

Most founders don’t realise how much of their day goes to work that isn’t growing the business.

But hiring isn’t the hard part, training is. A new hire costs you time before it ever saves you any. So most founders end up doing one of two things.

1

The Cheap Hire

Hired fast, hired cheap, never properly trained. Frustrated within six weeks. Back to doing it yourself.

2

No Hire At All

Never delegate it. Keep absorbing the hours that should be going into scaling the business.

Meet The Founder: Nikolina.

Before this existed, I was the executive assistant behind the scenes, the person ten different founders trusted to run the parts of their business they couldn’t be everywhere for. I wasn’t just answering emails, I was running launches, managing teams, and making the hundred small decisions a day that let founders focus on what actually moved the business forward.

I’ve done the job myself, which means I know the difference between an assistant who genuinely removes work from your plate and one who becomes another person you have to manage. I built this company to train the next wave of assistants the same way I learned, inside real businesses, under real pressure.

“I didn’t want to be the founder. I wanted to be the person who made the founder unstoppable.”

Nikolina, founder of The Executives
10+
Founders Worked With
4 Years
Inside Real Operations
7–8 Figure
Businesses Scaled
The Mechanism

So How Does It Work?

We place a trained executive assistant with you, completely tailored to your business and lifestyle.

And we want to be clear about what that actually means, because most people hear “assistant” and think only inbox and calendar.

The problem is everything else: the travel that needs rebooking because a meeting moved, the supplier who needs chasing, the event you said yes to that now needs a venue, a guest list and a run of the day, the research you end up doing yourself at 11pm because it’s quicker than explaining it.

They Arrive Trained

Event planning, inbox management, travel, and customer success support.

The Integration Playbook

The first 30 days: what to hand over, in what order, and how to make it stick.

We Manage Them

Check-ins and coaching. If something isn’t working, you tell us, not them.

None of that is hard. It’s just draining, and none of it grows your business.

What you actually want is to be able to call someone, tell them what you’re doing that day and what you need, and know it’s handled. Someone who’ll take the time to get it exactly right, because they’ve got the hours to do it properly and you don’t.

The Details

What Can Our Assistants Handle?

Inbox Management

Email triage and replies handled daily, so nothing important sits unanswered.

Calendar Ownership

Scheduling and rescheduling handled, so your day stays exactly where it needs to be.

Travel Booking

Flights and logistics booked and rebooked the moment plans change.

Vendor & Supplier Chasing

Follow-ups on quotes, deliveries, and outstanding requests, so nothing stalls.

Client Communications

Day-to-day messages handled with the tone and detail you’d use yourself.

Event & Retreat Planning

Venue, guest list, and run of day, sorted from first idea to execution.

Masterminds & Experiences

Coordinating the details that make a group experience feel effortless.

Research & Reporting

The research you’d otherwise do at 11pm, done properly and handed back clean.

Dinner Reservations

Reservations made and confirmed, wherever you need to be.

Customer Success Support

General requests and account questions handled so your team can focus.

Invoice & Contract Follow-Up

Chasing signatures and payments so they don’t sit in your inbox.

Team Check-Ins

Keeping communication moving between you and the people you work with.

That’s just to name a few of the many tasks our assistants can take off your hands.

The Process

How Can I Apply?

1

The Application

Below this video. Takes about four minutes: a quick set of questions so we understand exactly what you need in an assistant.

2

The Call

A thirty-minute call. We walk through an actual week in your life and work out where an assistant fits.

3

The Match

Hand-selected from our trained bench and briefed on your business before you meet. You interview them. You choose.

4

Integration

We integrate the assistant and onboard them directly with you, then keep managing the relationship on our end for as long as you need.

Is This For You?

This Isn’t For Everyone.

This Is For You If

  • You’re genuinely time-poor, with real work to delegate
  • You want it handled properly the first time, not cheaply
  • You’re ready for a long-term right hand, not a one-off task

This Isn’t For You If

  • You want the cheapest possible hour. There are marketplaces for that
  • You want to hand over your whole business and never look at it again. That’s an operator, not an assistant

Get A Qualified Assistant On Your Team.

Book a call and we’ll walk you through how it works.

We only take on 3 new founders at a time. Every placement is one Nikolina personally manages.

FAQs

Questions, Answered.

The application takes about four minutes, then you’ll book a 30-minute call with our team. From there we hand-select an assistant from our trained bench and brief them on your business before you meet. From making an application to having a qualified, onboarded executive assistant usually takes 15–30 days.

You interview them before you decide, and we manage the relationship going forward. If something isn’t working, you tell us, not them. We’ll then provide you with a new assistant if it’s within the first 90 days.

It depends on what you’re looking for. We have different tiers based on the level of support and what you’re looking for. Once we understand your goals and needs, we’ll walk you through the best-fit option and pricing on the call.

No. Most founders don’t fully realise it until we walk through an actual week of their business on the call.

Inbox management, calendar ownership, travel, vendor and client comms, research, and reporting, plus an integration playbook so it actually sticks once they join your team.

Just three new founders at a time, because every placement is one Nikolina personally manages.